Premiership players wise-up to making the most of the media during the transfer season

Report by Katie Matthews

Despite the arrival of summer and the attraction of numerous other sports activities (tennis, golf, cricket, to title but a handful of) football still manages to dominate the back pages. Subsequently, the media battle to uncover the most up-to-date transfer revelation is unlimited.Everybody in the industry is aware of a person who has met the boss’s puppy and heard that Maradona is signing for Real Madrid… or something similar. 1 week Michael Owen is being place out to grass to conclude his specialist football days at Hull, and the up coming he is signing for the most productive club in the Premiership. This week John Terry is getting connected to Man Metropolis because he occurred to keep in the exact same hotel as Mark Hughes on holiday. A great deal of the time rumours are leaked, exaggerated or damn appropriate manufactured up. But who advantages from this activity and never-ending conjecture? The media are surely on to a winner. Football enthusiasts are desperate to retain up with their teams’ comings and goings prior to the new period commences, and so the transfer gossip guarantees that newspapers retain their loyalty more than the summer time.However, this eagerness to capture breaking news also plays in to the hands of gamers and agents, who often utilise the media as a car to place by themselves in the store window. This assists to boost curiosity from possible clubs and to push up the cost they could be prepared to pay out. Most substantial profile footballers have, therefore, recognised the significance of acquiring a good sports activities PR agent working alongside their agent and attorney. By leaking specific information and talking to the media at the right time and saying the correct issues, a publicist can be an invaluable asset when it comes to securing the best transfer at the very best cost for a player. A prime example of this is Carlos Tevez. The Argentinean has been subject to large scrutiny for the duration of his time in England following his loan offer, along with countryman Javier Mascherano, to West Ham. Tevez has been on loan with Manchester United for the previous two seasons, even so due to his feelings of becoming undesired by the Premiership champions, it is speculated that he is to join neighbours Manchester City in a income-spinning move for the two the player and his agent, Kia Joorabichian. For the very last two months, the transfer saga has been attaining momentum, probably climaxing this week with Manchester Metropolis having to pay the non-negotiable charge of £25.5m. This comes soon after both player and agent have discussed their emotions in the press which has unquestionably served them to safe the deal that they ended up following from the start. And just this week the most costly player of all time, Cristiano Ronaldo, has finished his move to Genuine Madrid soon after the club splashed out a record breaking £80 million for the star. Ronaldo has had his eye on this certain prize for some time now, and produced positive his new bosses were aware of his intentions via some properly placed comments in the media. His ex-supervisor at Outdated Trafford, Alex Ferguson, also played the media game properly by stating publicly that he ‘wouldn’t sell a virus’ to True Madrid. Obviously the provide of eighty million quid had Fergie altering his thoughts fairly swiftly, but his feedback demonstrated to Ronaldo’s new club that they would have to arrive to the negotiating table providing mega bucks for the offer to even get off the ground. Transfers have always been a common aspect in football, even so the nature of these agreements has altered substantially in relation to the strength of the press, and consequently so has the importance of the publicist. For a canny player and agent seeking to strike the greatest deal, a excellent sports activities PR is no lengthier a secondary imagined, but a vital element of the method.

About the Writer

Katie Matthews is working in an sports PR firm in UK and suggests you to visit for more data on reputation management.